Why Video?

Bring the showroom to the front room!

The Internet has revolutionised the way people buy and sell cars. The average consumer spends an astonishing 18 hours searching for cars online before purchasing one. In reaction to this the web has become a crowded battleground of dealers competing for consumer’s attention. Many dealers are now looking to make their site stand out from the rest.

NMA predicts video will account for 90% of all online traffic by 2013 - so you can be sure your competitors are integrating video into their online strategy.

Videos driving factors…

Existing customers have seen sales increase by as much as 20%
Proven to significantly increase the likelihood of a valuable enquiry
Helps your website stand out from the crowd
Makes your website more engaging
Visitors will look at more vehicles
Save time and effort taking photographs of your vehicles
Can improve your search engine ranking

Most websites are static – they are electronic upgrades of the old fashioned newspaper pullouts. Video helps you maximize the potential of the Internet by turning your website into a virtual showroom. Video gives you the opportunity to show off your cars in more detail. It helps to build trust with potential clients and compels people to leave their homes and vistit YOUR showroom.

Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet the majority of marketers have yet to take advantage of the opportunities it presents

(NMA May 2011)

To find out more about how video can help you call us on 0800 644 6894

save time and effort taking photographs of vehicles