Videos help car dealers sell cars and save money
As you probably know, AutosOnShow.TV has always been a huge fan of video and its benefits in helping car dealers to get in front of buyers. Now we can demonstrate just how well video can help sell vehicles.
Our own research into the success of our Freedom Function videos is showing excellent results for franchised dealership, the Chorley Group.
"Chorley Group have been using IT3.com since Feb 2007 and have seen a tremendous growth in used car sales from the internet throughout the country during that period.
However since using the AutosOnShow.TV software, we have seen an average quarterly sales increase of 19% compared to previous quarters, with more out of area sales.
Our customers feel more confident having viewed the videos in buying online. The video gives customers a real feel to the vehicle, including condition and specification." Says Pauline Turner, Dealer Principal for Chorley Nissan.
Another dealership group showing impressive results following the integration of our software is the Foray Motor Group. "Since using the AutosOnShow.TV solution we have been able to cut our marketing spend by 47% (1st Qtr 2012 v 1st Qtr 2011).
Our sales figures have never been better, we’ve seen a 17% increase in sales volume since having the videos on our website. We are very happy with the AutosOnShow.TV product and were looking forward to adopting their new features and functionality!" Tom Croft, Sales Manager, Foray Motor Group.
From a survey of 850 UK new car buyers, 48% of online researchers will watch online video and a remarkable 66% will use the web to select the actual dealership (Google).
Consumers are becoming much more knowledgeable, spending on average 11 hours online researching cars. And Nathan Coe, group director at Auto Trader informs us “With 90% of consumers searching for cars online, the internet is the single most influential tool for buyers and dealers alike” (via Car Dealer Magazine). He added “24% of buyers admit they will travel more than 100 miles to buy a car that is the one for them.”
This level of car-buying research really conveys the importance of engaging online content, enabling consumers to choose where they’ll part with their cash. Innovative dealers who are utilising new technology like AutosOnShow.TV’s video and photography solutions can lead the automotive industry, providing an opportunity to compete with other dealers.
The length of time car-buyers decide on a purchase has been said to be around 3.6 months (Google). So it makes sense to show off the vehicle as much as possible, gaining maximum exposure for the car dealership itself.
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