AM Digital Dealer Conference reveals more car-buyers research online through mobiles and smartphones

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The internet continues to influence online automotive sales, and this year the AM Digital Dealer Conference took place at the National Motorcycle Museum in Solihull, helping dealers by providing insights into current trends. AutosOnShow.TV observed some interesting statistics from the event from the delagates regarding the speakers.

Mark King, the group digital sales and marketing manager for Benfield Motor Group discussed how he monitors success using social media and managing the online reputation of his brand.

Twitter comments:
#amdd Mark from benfield - really targeted presentation, thank you via @mike___davidson

Interesting talk from Mark King @DriveBenfield. Practical insight on Social Media #AMDD via @Webzation

@Stephen_jury @drivebenfield nice example of charity competitions to drive social & PR. Similar live example at Motors.co.uk mostdeserving.motors.co.uk #amdd

Belinda Poole and Hugh Dickerson of Google talked about the changing digital landscape, changes in buying behaviour, and varying consumption of media.

Twitter comments:
@Engagingbrand average of 3.6 months to auto purchase....and that time is spent reviewing online #AMDigital

@AutomotivePR Google: Less than one fifth of consumers don't use a mobile device when car buying #AMDD [This is interesting from AutosOnShow.TV's in-built iSafe Technology, for more details click here]

@AutomotivePR Mobile-based car searches have increased 113% from last year #AMDD

@AMchatter Latest Capgemini research shows that 94% of car buyers use the web to search for their next car #AMDD. [Again, interesting comments - see our article with our stats detailing website visitors' reactions to the addition of video content here]

@OfficiallyDJ Google talk about a consumer visiting a dealership on average 1.3 times during research #amdd

Bian Salins, head of social media innovation at BT Customer Service (@BTCare) will explore how to use a free online resource to help improve customer satisfaction and increase customer loyalty.

Twitter comments:
@LINGsCARS BT Care tell car dealers that the web operates 24 hrs a day. Dealers look blank. BT say listening is not a 9-5 job. Dealers look blank #AMDD
[You can always count on @LINGsCARS for controversy! We agree with BT, see our own research in vehicle views here]

@stephen_jury good question, virgin was >30 mins “@AMchatter: @chrismacgowan what's BT's response time to customer interaction on social media?” #amdd\

Elaine Fletcher of IBM will share results of its research with CMOs on how perceived complexity within social media platforms is holding businesses back.

Some other interesting stats/ comments

@AutomotivePR
Google: Less than one fifth of consumers don't use a mobile device when car buying #AMDD
Mobile-based car searches have increased 113% from last year #AMDD

@marketingdel With customers researching online and only visiting, on average, 1.3 physical dealerships, is a 25% conversion still acceptable ? #amdd

@LINGsCARS It is the Automotive Management "Digital Dealer" Conference today #AMDD However, they are NOT streaming it, digitally #fail

@stephen_jury Might be of interest. Motors.co.uk consumer research #infographic. #amdd [see below]

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